4 Reasons Why You Should Work With a Social Media Marketing Agency

Media Agency

REASON 1: Developing a Professional Social Media Strategy

At Scarlet, a leading social media marketing agency, we start monitoring your social media with a social media strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience (i.e. customers). We analyze your social media space and determine the best approach to use and content to create for your target audience. We do this totally free as it’s a must for us to get to know your brand

 REASON 2: Measuring Social Data & Your Brand Analytics

• How many visits do you have each day and from which countries?
• How much does each visitor spend on your site and at which pages most?
• Which content attracts your potential clients, where exactly are they coming from?
• How can you increase the traffic to your site and social pages?

If you are not measuring these important metrics, you are walking blindly in this journey.

Like for every social media marketing agency, data is everything for us. We have a team of engineers from technical universities who helped Scarlet in building our own advanced social media analytics platform. We collect data through this platform to decide what works and what does not for your brand, who your audience is, and most importantly how to get your ROI.

We also use Google Analytics and Pixes from social channels to double-check the results.

If you would like to see your metrics now, you can contact us at mail@scarletmedia.net

Marketing Agency

REASON 3: Monitoring Social Media

By monitoring, your social media marketing agency reveals the signals coming to your brand, catalog inbound inquiries and issues and escalate them to you.

Social media monitoring is crucial for successful brand management. By using tools and protocols in place, we understand your audience better. With special flags, alerts and ticket systems we gather everything about your brand from customer service issues, to positive or negative press, to conversations and more.

REASON 4: Advertising With High Return On Investment

Social advertising is not so hard, but do you get good results out of this investment? If you want to get the most from your social ad investment, you need to implement advanced targeting methods like lookalike targeting, retargeting and remarketing. Besides, classic buying models like real-time bidding and auction based advertising models are the only options for brands with low budgets.

How about Reach & Frequency and Programmatic Advertising?

Reach and frequency buying allows advertisers to plan and buy in advance on Facebook, Instagram, and Snapchat with predictable ad delivery and control over frequency. Booking impressions and frequencies gives the social media marketing agency guarantee to fulfill the desired reach target.

The reach objective lets to show ads to the maximum number of people in your audience and maximize the number of impressions people see within that same target audience.

Managing Google Ads efficiently is another challenge as new metrics arise every day. Your settings for Search Impression Share, Quality Score, and Landing Page experience definitely affects the price you pay per click.

As there are so many tactics to setup these advanced models, you may need a social media marketing agency support to implement these special tactics in a jiffy. Scarlet is here to help you. When it comes to digital media planning, we pay attention to details and try to bring the highest CTR, VTR and engagement rates on your social media campaigns.

Social Media  

WHICH SOCIAL MEDIA AGENCY IN DUBAI?

Engaging Content

What makes a social media agency in Dubai different? Do all agencies give the same service? In fact, what makes the real difference in terms of customer satisfaction, the correlation between brand objectives and marketing investment outcomes.

Scarlet Media, a professional social media agency in Dubai, was established in 2006 by a group of engineers who are analytic, data driven and trying to discover new ways of reaching “unreached levels” of return on investment. Simply, they did experimentation on digital and traditional media tools to support their unmatched ideas for growth. The outcome was so satisfactory that they built up a social agency inside of a digital agency.

As one of the top social media agencies in Dubai, Scarlet mainly helps your business grow through generation social media content related to brand awareness, Engagement, and website traffic through all possible social channels.

• Developing Brand Awareness by Gaining Followers

Growing your followers on social media will help you increase your awareness with word of mouth. As a digital marketing agency in Dubai, Scarlet will help you increase your followers by interacting relevant target audience. The aim is to ensure that your new followers match the demographics, interests, and behaviors of your typical customers.

• Building Engagement

By building a strong connection with your audience through engaging content, they will be more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection will be with your audience. Dubai is a very social location and as a social media agency in Dubai, Scarlet uses this as a weapon to build its content artillery.

• Increasing Website Traffic

Increasing your website traffic will directly influence leads and sales. We always focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we use retargeting method to be in the limelight of recent website visitors.

Digital Marketing Strategy

Which Digital Marketing Agency in Dubai?

Building Digital Strategy& Content

For every professional digital marketing agency in Dubai, first step to take in a digital campaign is to learn about the client’s business. We identify what makes your brand unique, what type of content your target audience likes to consume. Then, we develop a content strategy with you to make sure our goals aligned with your expectations.

Original eye-catching viral content is everything. At Scarlet Dubai, we create and share content that is scroll-stopping, analytical, responsive, and strategic. We identify the places your message will deliver the measurable returns. With our content creation services, we offer social posting guides, social activation concepts, sentiment-driven ideation, video and photo content, and ongoing content optimization to our clients.

For any digital marketing agency Dubai gives many options to create engaging content. At Scarlet, we start monitoring your digital presence with a profound digital strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience. We analyze your social media space and determine the best approach to use and content to create for your target audience.

Viral Content

Unlike a standard digital marketing agency in Dubai, we develop not only regular content for your brand, but also viral content for your audience. Viral content starts to work for you on autopilot, as your brand gets exposed to a whole new audience that you couldn’t ever quite reach organically.

You might think getting your content to go viral is as likely as you hitting the lottery, but nothing could be further from the truth.

Community Management

At Scarlet, leading digital marketing agency in Dubai, your brand’s customers are important for us. We monitor and catalog inbound inquiries and issues, solve them or escalate them. We solve the problems of your customers to strengthen their relationships with your brand and gain their loyalty. Our response time is shorter than 5 hours during weekdays.

Mobile Marketing

With over 66% of people all over the world using their mobile phones to browse the internet, the importance of a responsive website is growing rapidly. Digital marketing companies in Dubai stated that 33% of internet users would abandon a site if the website were not optimized for a mobile device. User experience is key to help improving your credibility, boost your conversion rates and increase customer retention. At Scarlet, one of the most experienced digital marketing companies in Dubai, we call responsive websites an investment for the future. It is not just an essential resource for today, but also for tomorrow. Mobile use is only set to increase, and customers are expecting more and more from the brands and companies they interact with online.

Mobile Site Development

In the business world, information is critical and people will leave your website if they cannot find what they are looking for quickly or if it is too difficult to use. As Scarlet, one of the top digital marketing companies in Dubai, we focus on designing and creating websites that are functional and interactive for your brand’s customers. A website’s ability to interact with its customers provides them with accessible information, which is vital on the web. Therefore, we create websites that are not just visually appealing with effective messaging, but also quite interactive to help your customers understand why they should choose your products and services.

How about other Digital marketing companies in Dubai?

There are many cases where digital should meet traditional channels like TV, outdoor, radio, and newspaper. Many ideas are being created in parallel mediums and both channels complement each other. So when you need a digital marketing agency in Dubai, don’t look for only digital skills, but for 360 degree skill set.

Is the agency capable of

• creating a e-commerce site,
• designing a 300 page catalog in Adobe Indesign,
• coding an HTML newsletter
• adapting the videos coming from HQ to local culture
• planning traditional media with the best possible rates
• shooting professional videos with in-house media team
• mastering a radio commercial
• managing Google and LinkedIn campaigns properly and indepth

Besides 360 approach, a Digital marketing agency is an agency that provides strategic direction, creative design, and technical development for screen-based products and services to their clients. It must be a full-service digital communication partner that delivers branding, development, marketing, media production, and analytics solutions to brands.