The Difference Between Paid Search and Organic Search

A search engine is a wonderful method that is used to find out information on the internet. If you already know exactly what you’re looking for, a search engine is the best way to find it. When you run a search on the internet, there are two types of search results: Organic and Paid.

Organic search results, also known as natural search results, optimize your website without paying. There are natural rankings that are determined by search engine algorithms and can be optimized with different SEO.

Paid results are advertisements that allow you to get more web traffic through a web search when someone types in specific keywords or phrases. It helps you to build brand awareness.   Ads are displayed above organic search results or on the sidebar of search engine pages.

Paid search marketing campaigns and SEO can be effective ways to grow your business. Scarlet Media, as a digital marketing and SEO agency Dubai, serves brands both search engine optimization and paid search.

Brands and Companies Are Taking Advantages of Paid Advertisements

Paid advertising is one of the significant and tremendous ad formats to drive more traffic to your site and increase brand awareness. Pay-per-click (PPC), pay-per-impression (PPI) and display ads are some important categories of paid advertising and you have to pay for these ad forms. There is a bidding process for the cost of the ad space. As a digital advertising agency Dubai, Scarlet media helps brands to take advantage of paid advertising Dubai. You can find some benefits from paid ads:

*Paid advertising helps brands to get faster results
*Brands can measure the performance of their paid ad campaigns
*You can reach both specific and multi-targeting with paid ads
*You have a chance to broadcast your message across multiple platforms

Advertising Agency

5 Steps Are Needed for Best ROI On SEO

In organic search, there is a process of discovery and then overlay. Discovery is defining what sites that ranked above you in Google and overlay is then taking that knowledge and correcting the discrepancies within your own site. Scarlet Media, a SEO company Dubai, shares some details with you. Below steps are needed for the best ROI on SEO:




Step 1: Strategy: 
*In partnership with the client would devise a strategy that would plan ways to achieve new targets of enquiries/sales made through the website.
*Elements could include content marketing, code optimization, user journey optimization all with clear targets to measure success.

Step 2: Research
*Keyword analysis
*Competitor analysis
*Anchor text / internal site structure
*Content, amounts, and use of language / Content optimization
*Code optimization and use of HTML
*Backlink profile plus recent gained/lost backlinks analysis
*Use of trust factors and social media links
*Analysis of Google search console/analytics, Google +, Webmaster tools

Step 3: Content strategy:
*Scarlet Media would look to create a content strategy based both on existing content, competitor analysis, and through discussion around core keywords.
*Content will be written using creative onsite solutions that engage the visitor and drive larger amounts of traffic to your site from Google.
*Content can include data optimization. This is looking primarily on product information and how it is presented on the website and looking for ways to maximize on the time and effort taken to create the data including how the data links together

Step 4: On-page optimization plan
*Through a process of research Scarlet can optimize and implement changes to your site in terms of maximizing benefit from existing content, to improving the code and overall functionality or UI experience.
*Part of this process is the agreeing / creating of hub pages and examining the sites internal link structure and how this can be improved to increase traffic/conversion levels.
*Another part of the process is having the correct “trust factors” in place. This would include a number of social media links/pages to be created

Step 5: Backlink strategy
*As new pages and content are created we build new links to help maximize the overall SEO effect.
*Backlink profile / Check backlink profile and disavow redundant links.

*Build new links built on theme pages from sites that rank well / create content and agree on anchor text strategy.

Marketing companies in Dubai

Scarlet is one of the leading marketing companies in Dubai, specializing in wide-range marketing solutions. The primary focus of a marketing company is to help your business throughout to inspire and activate your audience.
The purpose of a marketing firm in Dubai is to revise the potential of your business. A marketing company creates a marketing strategy and manages extensive market research to increase the sales and profits of your business. An advertising agency boosts the exposure of your company by reaching out to your potential customers and building strong relationships with them. Marketing agencies use certain strategies and designs to solve or simplify communication issues for your company.



Focus of Marketing Companies

At Scarlet, one of the best marketing companies in Dubai, we help our clients to see their business in a new light, spark new ideas within them and determine who and what they are. The main focus of our advertising agency is to provide strategy, branding, development, marketing, production, and analytics services for our clients. We start with creating a marketing strategy for your business and we build your brand with new digital solutions. We develop or upgrade your website to reach your target audience effectively and offer you online (digital) and offline (traditional) marketing campaigns. With our full-service media production, we bring your ideas to life and by using analytics we measure the performance of our marketing solutions.



Solutions of Marketing Companies

Marketing companies in Dubai offer a lot of solutions for your successful business. With development, Scarlet offers website development, mobile optimization, mobile app development, and mobile game development. Branding solutions include brand development, brand strategy, brand design, and rebranding. Online (digital) marketing solutions are social media marketing, search engine marketing (SEM/SEO), email marketing, and content marketing. Offline (traditional) marketing solutions range from TV and radio broadcasting marketing, outdoor marketing, to guerilla marketing. We offer media productions which are video and audio production for Facebook, Instagram, Youtube, TV, radio and mobile platforms. And with analytics, we measure your ROI and create a strategy for your business to success.

marketing companies in Dubai

Benefits of Marketing Company

As one of the leading marketing companies in Dubai and through its main offices in Istanbul, Dubai, Mumbai, and Nairobi, Scarlet’s marketing services are available in 35 countries across EMEA. Companies of all sizes use our advertising expertise to build their business and stay adept. We propose your company flexibility and access to trained professionals and advanced marketing technology. With a full range of marketing solutions, we bring together the vision, technology, and support needed to make positive impacts on our clients’ businesses.

SEO Agency Dubai

Scarlet, a prominent SEO agency Dubai, provides SEO consultancy for any business in Dubai and all businesses across UAE. The main strategy of SEO is to decide essential keywords for your field of work and benefit from them. The ultimate goal of SEO is to let search engines and internet users find your online service or products with cleverly designed marketing campaigns.

Importance of SEO

SEO agency Dubai Search Engine Optimization (SEO) is the process of optimizing your website to get organic, or unpaid, traffic from the search engine results page. SEO aims to make certain changes to your website design in order to make your site more attractive to a search engine. So the search engine will display your website as a top result on the search engine results page. Nearly every single digital marketing strategy revolves around SEO nowadays.

How SEO Works

Keywords matter in the online world and choosing the right keyword is crucial for businesses to succeed. Keyword research is an integral element of SEO. It is a delicate science involving research into search patterns, keyword relevancy, market analysis, and even consumer behavior. At Scarlet, a top SEO agency Dubai, we specialize in smart keyword research, we offer advice on all aspects of your SEO strategy. We help you conduct detailed, insightful keyword research to get everything started the right way. The right SEO strategy will gain your business enhanced brand awareness and prestige and superb return on investment (ROI). SEO enables you to reach your target audience with ease and increase website visibility and usability.

SEO Agency 

                    

What We Do

As an SEO agency Dubai, Scarlet offers keyword research and content planning, onsite keyword setup and onsite technical optimization. We set up Google My Business and citation listing submissions (local review directories) for your business. Conversion rate optimation (CRO), engagement optimization, content development (text, image, video, etc.) and link building included in our SEO services. We set up and manage social media accounts, and carry out reputation management (reviews) for our clients. SEO consulting is the last and most important part of our services, we meet all the needs of your business.

Our Accomplishments

An established SEO agency Dubai, our talented team at Scarlet provides quality SEO services that will help you improve your search engine rankings and bring in more relevant organic traffic to your website. Since our foundation in 2006, we helped a lot of our clients from various businesses to move into the top 10 rankings on Google search engines. In 4 continents and 35 countries, we are well known for our outstanding SEO guidance.

Best Creative Digital Agency in Dubai

SEO Company Dubai - Scarlet Media is the trusted digital marketing agency in Dubai. Get cost-effective Digital Marketing, SEO and Social Media Marketing. Contact us for your Digital Marketing needs!

SEO Agency Dubai

SEO Company Dubai

Marketing Companies in Dubai

Get effective online digital marketing solutions in Dubai, Middle-East and Turkey. Contact Scarlet Media Marketing Companies in Dubai for your online marketing needs.