Social Media Marketing Agency

Social media marketing agency At Scarlet, a leading social media marketing agency, we start monitoring your social media with a social media strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience (i.e. customers). We analyze your social media space and determine the best approach to use and content to create for your target audience.
Like for every social media marketing agency, data is everything for us. We have invested in building our own advanced social media analytics platform. We collect data through this platform to decide what works and what does not for your brand, who your audience is, and most importantly how to get your ROI.

Social Media Monitoring And Marketing

Social monitoring is crucial for successful brand management. By using tools and protocols in place to listen and monitor social media, social media marketing agency understands your audience better. With special flags, alerts and ticket systems we gather everything about your brand from customer service issues, to positive or negative press, to conversations and more. We are on top everything on your brand’s behalf.
At Scarlet, one of the best social media marketing agencies in Dubai, your brand’s customers are important for us. We monitor and catalog inbound inquiries and issues, solve them or escalate them. We solve problems of your customers to strengthen their relationships with your brand and gain their loyalty.

Social Advertising with Social Media Agency

At Scarlet, a leading social media marketing agency in Middle-East and Turkey, we offer social media advertising campaigns to our clients in Turkey, the Middle East, and Europe. Our social media marketing services in Middle-East and Turkey help your business grow brand awareness, relationships, and website traffic through social advertising channels like facebook, Instagram and twitter.
Growing your followers on social media will help you increase your awareness with word of mouth. Our social media advertising services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.          

Social Media Engagement Marketing

By building a strong connection with your audience through engagement, they will be more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection will be with your audience. Dubai is very social and as a social media marketing agency Dubai, Scarlet uses this as a weapon to build its content artillery.

Scarlet Media is rising to be pioneer social media marketing agency. We give primary focus on digital marketing and organic growth on social media. Scarlet Media seeks to implement the use of Search Engine Marketing (SEM) as a major tool for your digital marketing services. Moreover, we implement the use of creative digital marketing solutions to provide services to our customers. This helps Scarlet Media to increase the scope for achieving results and integrate data to create content and increase efficiency in building slogans and media to use emotional channels to utilise social platforms like Facebook and Twitter to provide you postings of our services.
We also use guerrilla marketing techniques to engage in viral video posts on social platforms. We also encourage traditional content development over social media to ambush the market. It uses promotion portals like radio, television, and websites as keys to bring innovation to life. The motion graphics and half minute ads have the highest success rate to support traditional media campaigns. If you want to know how to use digital media with traditional marketing, you can read this article for more information: https://www.lyfemarketing.com/blog/digital-marketing-vs-traditional-marketing/

Google’s 4 step Ramadan Digital Marketing Guide

Google’s 4 step Ramadan Digital Marketing Guide for MENA

Here is Google’s 4 step Ramadan digital marketing planning guide for MENA brands.

If you need any assistance for your Ramadan digital marketing plan, engaging social media ideas and creative content production, Scarlet Media digital consultants are here to support you. You can reach us at mail@scarletmedia.net or directly at +971526998809 

To read more about consumer behavior in Ramadan and Ramadan digital marketing guide, please visit: https://www.thinkwithgoogle.com/intl/en-145/perspectives/local-articles/super-empowered-consumer-ramadan/

Social Media Agency

Digital Agency in Dubai

Digital Agency

At Scarlet, a leading social media marketing agency, we start monitoring your social media with a social media strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience (i.e. customers). We analyze your social media space and determine the best approach to use and content to create for your target audience. We do this totally free as it’s a must for us to get to know your brand.

Top Tips to Use Brand Designs to Digitize Your Small Business

For small companies to compete effectively in today’s competitive business landscape, they need to stand out. What sets you apart from the next company offering the same service? Investing in a unique and captivating brand design won’t only differentiate your business from the rest, but also attract customers.
However, smart businesses are present on digitized platforms. They take advantage of technology to improve their business processes. Does your business have an online presence? It should.
Customer behavior is evolving; they prefer the convenience of utilizing online platforms to conduct their business operations. Why not take it a step further by using your website logo design to digitize your business.
We’ll discuss how.

 Set up a Website

A business with a website is deemed professional by customers. Make sure you set up a website that effectively communicates your brand message. This means using informative and engaging content on your website. Add a few captivating images to attract your customers’ attention. Your website content must be simple and easy to understand.

 Make Sure it’s Available on Various Social Media Platforms

These days the first place a customer looks when searching for a product is online. This is why your brand information must be available on the relevant social media platforms. Social media is regarded as one of the most powerful and cost-effective marketing tools that can increase your brand awareness.
Take advantage of platforms such as LinkedIn, Facebook or Instagram depending on where your target audience frequents.

 Customers that decide to “follow you” on these platforms are clearly interested in what your business has to offer. Keep them updated regularly with information regarding your products or service offering. 
Blogs are also an effective way of communicating with your target audience by writing informative content that your customers will find useful.

 Content Must Match Your Business Goals

Your brand design is more than just a colorful logo or catchy tag line. It must be able to communicate your brand’s marketing message effectively. 
But more than anything else make sure the content—be it on your website or social platforms— matches your business goals. You can’t have customer satisfaction as one of your business goals when your online reputation reflects the opposite.
 Are you replying to customers on time? Are there many complaints? Manage this to prove your values support your audience.

 Are Your Websites Accessible on Mobile Platforms?

Many customers access online platforms using their mobile phones. Is your brand information readily—and easily—accessible on mobile platforms? You want your target audience to easily access the desired information wherever they are.
 These days customers can do almost anything on an app; from ordering food to paying bills. Create apps that allow you to improve service delivery to your customers. With mobile applications you:

• Allow customers to follow your updates
• Give and receive feedback almost instantly
• Have no geographical limitations
• Instantly improve sales
• Increase brand awareness
• Share information regarding promotions, products or prices

 Are Your Platforms Search Friendly?

It’s one thing to avail your brand designs on online and mobile platforms. But does your company information show up when searched? Make sure your brand designs are search friendly.
 This means utilizing search engine optimization (SEO) functions that allow your brand content to appear immediately under a specific search. Use catchy titles and engaging content. Be sure to include a few keywords that your target niche is likely to search for when looking for your services.

Marketing Companies in Dubai

 Do They Load Quickly?

Whatever brand designs you decide to go with, make sure they easily load on to the various platforms. The last thing you need are logo designs that are only designed to load via laptops & computers but are too big for mobile searches.

 Safeguard Your Content

Digitizing your business is a step in the right direction. But with every platform, there are pros and cons. Throughout the article we highlighted the numerous benefits associated with using your brand designs to digitize your business. But we can’t disregard the possibility of data breach. This is why it’s imperative that you take the necessary measures to secure your online presence. 
Use reliable website hosting companies that’ll keep your site up and running. The same companies will also eliminate any security threats such as viruses. This way you ensure the safety of your user information which increases customer confidence in your brand.

 Final Words
Digitizing your company operations is no longer an option if you expect to remain in business. Having customers keeps your business doors open. It’s that simple. Always take the necessary measures to ensure they continue doing business with you. And that means offering them hassle free and convenient options whenever they want to engage your services. Building your online presence is the ideal place to start.

 Author Bio
Jesse Long is a freelance content writer with extensive experience in copywriting, web content, blogging and social media. He writes on diversified topics including but not limited to content, SEO, visual content, and digital marketing.

Social Media in 2020: Do you need a full scope digital agency in Dubai?

Given the importance of social media in the lives of end-users, companies flock to digital media platforms to reach their target consumer audience. However, there is a content overload on social platforms and the competition is quite high. In 2020 it will be even more difficult for your brand to stand out unless you have a clear digital marketing strategy in the Middle East.
Let’s take Dubai as a reference point. According to the research conducted by our digital agency, Dubai consumers are getting more responsive to:

Short-duration (Ephemeral) content like Instagram & Snapchat stories
Video content
Influencer content
Contests, Q&A’s
Social Communities (like Facebook Groups)

Apart from the social Dubai audience, there are even more active users who use social media for their customer service inquiries. Therefore, many Dubai brands have started recognizing social media networks for “Community Management”, which can be assigned to a full scope digital agency in Dubai
In order to reach the consumers, digital agencies in Dubai used specific digital marketing methods in social media, some of which are:

Geo-targetted advertising
Social Commerce (from shoppable posts to Instagram Storefronts)
Influencer marketing
Remarketing (advertising according to browsing history of the consumer)
Programmatic targeting (Look-alike audience based on past internet behavior)
Short bumper ads (like 5-6 second long Youtube ads)

How about 2020 trends? Do you need a full scope digital agency?

2020 is expected to be a year of milestones for social media marketing. Here are some social trends to help fuel your digital strategy and make your brand stand out in the crowd for 2020 and beyond:
 Augmented Reality (AR)
We know AR from Selfie filters of Snapchat and Instagram and it’s already affecting social media. More than 190 million people are using Snapchat and on average are spending between 25 to 30 minutes in the app every day.
Adopting the AR and VR technology more into the social media will change the rules of the game. Google realized this fact many years ago.
Back in 2012, Google had launched a device called Google Glass, an optical head-mounted display designed in the shape of a pair of eyeglasses,  that became a catalyst for a huge surge in wearble tech, however it has officially been pulled from the market due to heating and battery problems. Google’s aim was simple: Bring the mobile phone camera in to the eyes and use the AR technology to socialize.
Meanwhile Apple worked on the subject thoroughly through the years and spent big funds on AR research in silence. Finally September 2020 is expected to be the day Apple launching Apple Glass (or iGlass).

Apple Glass and similar gadgets will help consumers interact with each other in real world using virtual objects inside AR based applications. You will be able to see if a person is waiting for taxi in front of Dubai Mall to share the cost, if he/she is single/married or which football team he supports just by looking over the glasses. You will be able to see which restaurant in La Mer has the highest Zomato score without using your phone, just by looking over your AR glasses.
So what? How it will affect social media?
Consumers and brands will rejoice in this this technology and find new opportunities to promote their products and services in unique and engaging ways:

• Virtual stores on social media: Consumers with AR headsets will not even have to visit your brand’s physical stores any more. Using AR, they will be entering into your brand’s virtual store, check out your products virtually and buy them directly with a hand gesture. You don’t need to spend 2 hours of your weekend inside Carrefour or Spinneys anymore.
• AR Outdoor Ads: Game industry will boom with the launch of AR glasses and marketers will be having a totally new medium: AR outdoor! Think of any game you play on the street using AR Glassses, do you think you will see only virtual game objects? Many brands will race to have a spot on the virtual streets of popular AR games. As outdoor advertising is quite expensive in Dubai, AR outdoor ads will give you a limited but filtered audience.
• AR videos: Many brands will be able to further engage their audiences by creating interactive AR videos; such as explainer videos on the go. When you are inside the Mall of Emirates, think of navigation arrows guiding you to Ski Dubai. You may see some videos of your favorite brands while you are nearby their real stores inside the mall.
• AR Social Platforms: 4G technology is limited for AR but with the launch of 5G, things will change even faster. Facebook and Instagram will be providing full fledged AR features to different brands. Take Sephora brand, which has already activated its AR features for enhancing user experience on Facebook. An end-user can check out different products offered by Sephora on Facebook messenger and know if a specific product suits him/her or not.

As these platforms grow, consumers will look for engaging social experiences. There will be opportunities for the brands that act proactively and learn how to engage with them. We strongly suggest your brand to get involved in these new technologies with the help of a professional digital agency in Dubai.

 Instagram may remove “likes”

During the second half of 2019 we have seen a decline in the organic responsiveness of Instagram. It seems to become another Facebook, a paid-ad platform where your post gets more views only if its interesting enough for the first 50 people. According to our branch digital agency in Dubai, Instagram recently tested this proposal in a beta test and may remove the likes globally. The reason is that likes supposedly determine a person’s social value and waiting for likes is detrimental to one’s mental health.
Because of this fact we don’t see Influencer marketing as a growing trend as brands will not be able to measure the success of campaigns without likes. Instagram may be doing this deliberately as they don’t gain any funds in influencer marketing campaigns and they want to be involved.

 Social Commerce will dominate

Instagram, Pinterest, and Facebook have long been used by brands for product sales. Social commerce has become a trending turnover portal for brands and this is getting stronger day by day. Social commerce is becoming a mainstream retail platform similar to Amazon, Noon and Souq. This trend will be more popular and more social networks will start introducing pro-selling features like shoppable posts.
From shoppable posts to Instagram Storefronts, we will see more social platforms becoming retail platforms in 2020. Companies and agencies will leverage these and incorporate social sales in their marketing strategies. As a brand, you may require a full scope digital agency in Dubai to setup your own Social Commerce portals.

 Video Content will Expand

According to a Cisco study, by 2022, 82% of all online content will be video. Especially short videos will soon dominate the social media as a clear winner among other content  types. Think of so many video walls flourishing at Dubai streets during the past year. They certainly attract more attention (which may cause distraction for drivers tough)

How about Youtube ads: it was 1, now it’s sometimes 2 before you watch anything.
If you’re not currently creating videos, it is time that you include videos in your brand marketing strategy. You don’t need a full crew of video production company. Almost any digital agency in Dubai, (like Scarlet Media) can help you generate quick and engaging social media videos, even without any shooting. Here are some examples: https://www.scarletmedia.net/showreel/
If you want to create a high scale Youtube videos, explainer videos, customer testimonials, product reviews, etc, we suggest you to visit Skyrocket media (https://www.skyrocketmedia.org/ ) who can provide you turnkey solutions.

 Which digital agency in Dubai?

If you are looking for a 360 full scope digital agency in Dubai who can help you for social media marketing, remarketing, SEO, Email marketing, coding and AR needs, please contact us at mail@scarletmedia.net or +971526998809

Social Media Agency Dubai

How to Grow Your Social Media Followers?

Social media platforms are dynamic and strong marketing tools if people are interactive with them. If you don’t have enough followers or the right audiences on your social pages, only sharing a content is not an effective way for reaching. Knowing how to identify your target audience is the first step. Drawing attention to your pages is another step. Some agencies or brands want to buy followers from marketing companies, but fake accounts are not the right way to help your social media presence. Organic reach is so important for social media channels.

Scarlet Media, a professional social media agency Dubai, delivers organic engagement and follower growth to all your social pages. Scarlet wants to show you how to get more followers. There are ways you can grow your social media following quickly with real people who are interested in your company.

Social Media 

• Understand Your Audience
• Use Trending Topic
• Produce Valuable Content
• Run competitions
• Promote Your Social Media Sites
• Stay Active
• Join Groups
• Use hashtags
• Tag Other People and Pages

Best Creative Digital Agency in Dubai

Scarlet Media is the leading digital marketing agency in Dubai, Middle-East and Turkey. We offer quality and affordable SEO, Social MediaMarketing, branding and advertising solutions in Dubai, Middle-East and Turkey. Contact Scarlet Media Today!