 |
Digital Agency
|
A
Digital agency is an agency that provides strategic direction, creative design, and technical development for screen-based products and services to their clients.
Scarlet, one of the
top digital agencies in Dubai, is a full-service digital communication partner that delivers branding, development, marketing, media production, and analytics solutions to brands.
Branding with Digital Agency
Your brand is your business, so when it comes to shaping perception, having a strong brand will help you connect with users in a crowded digital space. At Scarlet, one of the leading marketing agencies Dubai, we build digital-ready brands that are authentic, memorable, and deeply attuned to their audiences. We position your brand in the marketplace with our branding solutions, shape feelings surrounding your brand and convert users into advocates who would champion your brand which would increase your impact and reach.
Brand Development
As a part of our branding solutions, Scarlet, first helps your brand to define who you are and how to best express what sets you apart from the competition. After that we organize discovery sessions to get to know your key stakeholders and to get an in-depth look at your business objectives, then we carry out market research, to understand how to best position your new brand in the marketplace, and run user research to define your key customers and develop personas. Finally, we create a visual identity for your brand and a plan for how your brand will evolve.
Brand Strategy
Building a brand identity has always required strategic clarity. But today, great branding requires an unwavering focus on fostering authentic connections as you navigate changing touch-points, platforms, and trends. At
Scarlet, a
digital agency Dubai, our branding strategy focuses on four points: being true to your core, connecting with your customers, distinguishing your brand from your competition and relating to the wider social context.
Brand Design
We will work to produce a logo that works seamlessly across all platforms – from Twitter to your annual report – for your existing brand or help you define one for your new brand. Our designers at Scarlet can also help you extend your brand’s message through print and digital marketing materials.
Re-branding
For established brands,
Scarlet, digital agency in Dubai, takes feedback from key stakeholders, such as users, customers, boards of directors and management to create a strategy that better positions you in the marketplace. This often includes brand definition, naming, tagline development, design, and implementation.
Marketing with Digital Agency
Online (Digital) Marketing
- Social Media Marketing Dubai
The ability to reach consumers at every stage of their journeys has helped social media become the most powerful factor in their purchasing decisions. Social media has accelerated the speed of culture, and your brand’s ability in keeping up with pace of this environment is central to its long-term success. It is the reason our team at Scarlet uses data and insights to drive quality of the content we create and the efficiency of the messages we build. With this as our basis, we are able to forge memorable emotional connections that increase results across earned, owned and paid channels through Facebook Advertising, Youtube Advertising, Instagram Advertising or Twitter Advertising. We provide a range of social media authoring and posting services to help you directly or indirectly market your offerings through online social media.
- Search Engine Marketing (SEM/SEO)
Search engine marketing (SEM) involves promoting web content through visibility in search engine results pages. SEM is accomplished through paid advertising as well as organic search engine optimization (SEO), a process that is aimed at achieving a higher ranking in search engine results by adjusting the content, design, and coding. With SEM /SEO solutions you can get targeted traffic to your website, gain brand exposure or optimize your conversion rate – depending on your goals. At
Scarlet, a well-known
digital agency in Dubai, we work with our clients to define target audiences and search terms. We also focus on appealing to those audiences in a manner that moves them towards web conversions. This means we use everything to gently steer web visitors towards completing an action that is aligned with the desired results of our client.
E-mail marketing is an effective way of re-engaging your existing customers or website visitors by sending targeted and relevant messages straight to their inboxes. This form of marketing is a great technique for businesses that have repeat customers and helps to nurture leads for products and services. As a leading
digital agency in Dubai, Scarlet’s full-service e-mail marketing always includes a custom-designed e-mail template, professional copywriting services, and advanced analytics tracking and reporting. We build opt-in e-mail lists, design custom proven-template e-mail layouts, create custom e-mail contents, track and test your e-mail campaigns, and evaluate advanced e-mail marketing strategies for your brand.
Content marketing is the strategic approach that we can use to help you find, engage, entertain, educate and retain your key customers. Online users build trust with those brands that are providing genuinely valuable, extremely relevant and consistently engaging content. As
Scarlet, as a successful
digital agency in Dubai, we find the content your customers need, create the content that they will love, get your content in front of your customers, and track the success of your content in order to offer you a thriving content marketing strategy.
Offline (Traditional) Marketing Dubai
- TV and Radio Broadcasting Marketing Dubai
Television and radio broadcasting make up two of the most successful areas of marketing ever known. These foundational marketing tactics are far from forgotten and, as you know, are still quite beneficial to all types of businesses. Many web companies consider themselves to be a replacement for these tried and true tactics. At
Scarlet, a leading
digital agency in Dubai, we provide complete packages that allow television and radio professionals to upgrade their current offering and bringing their business into a robust and promising digital age.
Even though we live in a digital age, outdoor marketing is still successful because we see them everywhere we go, and also, it is very hard to miss an ad that is eight stories tall. At Scarlet, one of the innovative digital agencies in Dubai, we find the best locations and show sizes based on the daily effective circulation coverage of key trading areas, product distribution and demographic makeup of each market. Scarlet can help you determine the best place to reach your target outdoor audience whether it is traditional or digital billboards, bus shelters or bus wraps, bus and train terminals, airport dioramas, sports arenas, street and building advertising, and mall advertising.
The goal of guerrilla marketing is to achieve maximum exposure for your brand or product at street level using innovative, unconventional and relatively low-cost, out-of-home marketing techniques. Those techniques include wild-posting, stenciling, street art, stunts, and more. Effective guerrilla marketing can also create earned media opportunities for your brand — or even go viral — making it a cost-effective part of your overall marketing plan. As Scarlet, as one of the most creative digital agencies in Dubai, UAE, we help you conjure up creative ways to reach your audience through graphics including pole posting, wheat pasting, large format, stencils, and street art, and more.
Content Development with Social Media Agency
- Social Media Content Creation
At
Scarlet, as a
professional digital agency in Dubai, first step we take in every new social media campaign is to learn about your business. We identify what makes your brand unique, what type of content your target audience likes to consume and develop a content strategy with you to make sure our goals aligned with your expectations.
Original eye-catching viral content is everything. At Scarlet
Digital Agency Dubai, we create and share content that is scroll-stopping, analytical, responsive, and strategic, all while helping you identify the places your message will deliver the most measurable returns. With our social media content creation services, we offer social posting guides, social activation concepts, sentiment-driven ideation, video and photo content, and ongoing content optimization to our clients.
- Social Media Contest Management
We don’t only develop regular content for your brand, but also viral content for your contests. With properly run contests we can create tremendous opportunities, visibility, and data for your brand. Specific promotions are intended to support the creative voice of your brand. They should bring an immediate return to the promotion and reach of your product or service.
Monitoring with Social Media Agency
At Scarlet, we start monitoring your social media with a social media strategy. We produce creative and advanced social media strategies to build your brand, gain exposure and audience (i.e. customers). We analyze your social media space and determine the best approach to use and content to create for your target audience.
- Advanced Social Media Analytics and Data
Like for every
digital agency in Dubai, data is everything for us. We have invested in building our own advanced social media analytics platform. We collect data through our platform to decide what works and what does not for your brand, who your audience is, and most importantly how to get your ROI.
- Social Listening and Sentiment Reporting
Social listening is crucial to successful brand management. By using tools and protocols in place to listen and monitor social media 24/7 we understand your brand’s social media space and your audience better. With special flags, alerts and ticket systems we gather everything about your brand from customer service issues, to positive or negative press, to conversations and more. We are on top of everything on your brand’s behalf.
- Social Media Customer Service
At Scarlet, one of the best digital agencies in Dubai, your brand’s customers are important for us. We monitor and catalog inbound inquiries and issues, solve them or escalate them. We solve the problems of your customers to strengthen their relationships with your brand and gain their loyalty.
Social Advertising with Social Media Agency in Dubai
At
Scarlet, as one of the
top digital agencies Dubai, we offer social media advertising campaigns to our clients in Dubai, the Middle East, and Europe. Our
digital agency in Dubai help your business grow brand awareness, relationships, and website traffic through Facebook Advertising, Youtube Advertising, Instagram Advertising, and Twitter Advertising.
- Developing Brand Awareness by Gaining Followers
Growing your followers on social media will help you increase your awareness with word of mouth. Our social media advertising services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
- Building Relationships aka Engagement
By building a strong connection with your audience through engagement, they will be more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection will be with your audience. Dubai is very social and as a
digital agency Dubai, Scarlet uses this as a weapon to build its content artillery.
- Increasing Website Traffic
Increasing your website traffic will directly influence leads and sales. We will focus on developing social media advertising campaigns that drive high volumes of traffic to your website. To increase conversions, we can add retargeting ads to stay in front of recent website visitors.
Media Production with Digital Agency
Scarlet, as a
digital agency in Dubai, offers a full-service media production that has the capability to manage your entire project from start to finish. Chances are good that your marketing strategy will include some combination of web, online advertising, TV, and radio. In all of these mediums, audio and video production is the key. Our in-house production team has created effective, successful projects because we truly enjoy bringing new innovative ideas to life. Our media production services include video production, film production, motion graphics, and 15-second or 30-second social media ads.
At Scarlet Video Studio, we create content for Facebook, Youtube, and Instagram, as well as for TV and mobile platforms. Our video production team creates compelling and impactful content for multiple platforms. Social video is different from web video, which is different from TV commercials. Our team can produce engaging videos for each.
At Scarlet, we first start with discovery, we ask questions to understand your target audience, then we strategize on who we target, how we target, and where we target. Once the strategy of the initiatives are decided on, we create all deliverables and matching expectations of budgets and timetables, and finally, when the production of the video is successfully done we implement the video to the broadcast, Youtube, websites, social, presentations, etc.
Analytics with the Digital Agency
A correct analytics set-up can be a defining factor in whether a digital campaign is successful or not. Your website is an extension of your brand and just like any part of your business, you should know how it is performing. Measuring its performance is important in ensuring your sales, marketing, and branding efforts that are gaining ROI and leading you towards your business goals. As
Scarlet, a
digital marketing agency Dubai, we are here to help you achieve a thorough understanding of your analytics and clear your path to a successful long-term strategy that matches your business strategy.
At Scarlet, as a part of our analytics solutions, we first systematically explore and assess your data analytics infrastructure, and align it with your key business objectives; after which we help you to turn your data assets into a competitive advantage and measurable growth by customizing a data and technology framework. We then develop and implement advanced analytics solutions, accelerate and drive business impact by harnessing the power of advanced analytics and integrating it into your organization and finally, we help you capitalize on your data and technology investments by applying the scientific method for hypothesis testing and controlled experimentation.
Developing a Marketing Strategy with a Digital Agency
Mobile Marketing
With over 66% of people all over the world using their mobile phones to browse the internet, the importance of a responsive website is growing rapidly. 33% of internet users will abandon a site if the website is not optimized for a mobile device. User experience is key to help to improve your credibility, boost your conversion rates and increase customer retention. At Scarlet, one of the most experienced digital agencies in Dubai, we call responsive websites an investment for the future. It is not just an essential resource for today, but also for tomorrow. Mobile use is only set to increase, and customers are expecting more and more from the brands and companies they interact with online.
Mobile App Development
Mobile technology and devices are being used more and more widespread every day and businesses are taking advantage of these platforms to reach their customers and improve their business operations. Mobile technology has made it possible to keep connected longer and in many cases all the time, as enterprises find themselves moving beyond the desktop to meet their customer and needs of their employees. At Scarlet, one of the most preferred digital marketing agencies in Dubai, we design, develop and deliver mobile apps across all major platforms, including iOS (iPhone & iPad), Android, and Windows Mobile for your brand.
Mobile Game Development
Gaming and entertainment have become an essential part of the mobile and web industry, turning into a rapidly growing industry worth billions of dollars globally. Millions of smartphone users and tech-savvy people spend their time playing games on their mobile phones, laptops or tablets. As Scarlet, a digital advertising agency in Dubai, we have the ability to bring your ideas, characters, and games to life. With the support of our professionals, we develop and execute artistic ideas that turn each game into unique, amusing and unforgettable experiences.
Website Development
In the business world, information is critical and people will leave your website if they cannot find what they are looking for quickly or if it is too difficult to use. As Scarlet, one of the top digital agencies in Dubai, we focus on designing and creating websites that are functional and interactive for your brand’s customers. A website’s ability to interact with its customers provides them with accessible information, which is vital on the web. Therefore, we create websites that are not just visually appealing with effective messaging, but also quite interactive to help your customers understand why they should choose your products and services.
